In the past, businesses often built and established brand awareness through such conventional means as attending trade shows and distributing expensive print media. Today's buying habits have changed and your main point of connection with potential customers is now via the internet.
At oogled, we work with our clients to develop an Internet Marketing Strategy that takes advantage of the power and scope of the internet to best support your business plan and increase revenues.
The following are just a few ways we can help get your business seen by those that matter the most, your customers.
Search Engine Optimization (SEO)
Up to 80% of your potential new clients will try to find your business or services by searching online. Whether these potential customers use Yahoo, Bing or Google, your focus should be on getting them to see your website.
There are many ways to get to the top of the search engine ranks, but engaging in spammy tactics shouldn’t be the way you do it. In fact, any tricks that is considered Black Hat SEO could get you in trouble with the Search Engines. You really don’t want that, because you will find one day your site will have disappeared from the ranks and the amount of people who will see your site will drop significantly. Using good, clean, White Hat SEO techniques may take a little longer and require more effort, but it guarantees that your website is there to stay where potential customers can see it for a long time.
We have the tools and the knowledge to enhance your website to make it stand out to the Search Engines. We can also analyze how your competitors' websites are performing and compare their respective rankings to your site – and suggest and make adjustments where needed. So your website doesn’t get left behind.
Pay-Per-Click (PPC) campaigns can be a great way to boost your visibility. Pay-Per-Click is an internet advertising approach that is designed to specifically direct internet user traffic to your website.
In general, a PPC campaign gives you a preferential position on the first page of results generated by an internet search. This is based on certain keywords or phrases that you have identified as relevant to your business or your target audience, and which internet users might commonly enter into a search engine.
PPC campaigns aren’t just for search engines anymore. A PPC campaign can be set up on various social media sites as well, getting your brand out where your customers are. Creating ads or promoted content can boost the traffic getting to your site and seeing the services you offer. It is key to pick a campaign that will best suit the audience you are looking for. If you are trying to reach people within your industry, Facebook book may not be your best bet, instead it would be helpful to focus your efforts to LinkedIn.
When using PPC advertising to increase traffic to your website, it’s important to have a marketing strategy that supports your PPC efforts since you will be paying a pre-established fee every time someone clicks on your PPC ad/link. PPC campaigns shouldn’t be the only strategy of getting your business seen, it should be one of many, as it can be quite expensive as the costs can add up.
At oogled, we believe that investing in a well-planned PPC marketing campaign will help spend your advertising budget more effectively while generating more business leads and opportunities through your website.
Trackable QR Codes
Quick Response (QR) Codes were originally used in Japan for identifying parts in the automotive industry. However, within the past few years, QR codes have gained popularity everywhere because of its ability to store data like text, URL links and geo coordinates. QR Codes can now be found on business cards, ads, TV and in magazines for customers to directly access the business’s website and information.
With a simple snap of a picture using a QR Code or Barcode Scanner App, the customer will be presented with the information of your services, products, or specials. QR Codes provide that link between your traditional marketing and your Internet Marketing.
oogled then takes this QR Code process to the next level by making it trackable. This gives you analytical and statistical information on how the QR Code is performing. You will be able to know when and where consumers are using it, and what information is of interest to them.
Today's consumers are more mobile than ever before and many of them want real-time information and instantaneous access to the internet. Through the introduction of Smart phones, tablets, and other mobile devices, the internet is now accessible anytime from almost anywhere. QR Codes makes your website accessible to customers who are “on-the-move”.